What To Look For In A Keynote Speaker

By Larry Martin


Keynote speeches either set the agenda or crown a meeting. The purpose is mainly dictated by its positioning during the occasion. It therefore means that the keynote speaker must be selected with caution. There is a reason the chairman, CEO or other influential personalities still present are not given the responsibility. The right person makes the difference between flopping and succeeding.

There is some clout that comes with finding an authoritative in your area. This should be a person envied by all players. An influential and successful person in the industry will fit the role. You should consider a person who most participants regard as a role model. This means that he or she commands authority, not because of the role currently assigned but his or her mere presence.

Your chosen person must be aware of the challenges and success experienced by participants and the industry in general. This information is used to confirm decisions made and motivate the crowd to pursue greater goals and wins. Being conversant with the crowd enables him or her to give an address that is relevant. Understanding the lives of a people makes it easier to relate with them.

Though conferences are serious business, an element of fun must be present. A funny and engaging person will deliver a memorable speech. Such speakers are entertaining and will leave an impression to sustain the momentum until the next gathering. In most cases, the speech is delivered after several days of lengthy deliberations. The person acts as relief yet with a touch of humor. It takes creativity to hammer home ideas using fun and still make sense.

There are speakers who play the role of moderators. This means that they direct discussions and generation of ideas. You need an engaging, energetic and pleasant person. It is easy to be intimidated considering the aura that surrounds such people. Such speakers should be aware of these challenges. The venue needs to be well organized and facilitated to accommodate such a discussion.

Since such speakers play different roles, it is the position assigned in the program that will determine the purpose of a speech. Those slated for the beginning of a meeting are required to set the tone or agenda. In case your slot is in the middle, your responsibility is to fire the debate towards the conclusion. A speech delivered at the close of a session is meant to cement or crown the message or discussions.

Speakers should fit a certain category meaning that certain characters are undesirable. A divisive or controversial person should be avoided. This includes extremely radical individuals likely to split the group with their views. There are other obvious persons whose style and message is known. Their speeches are usually flat. The chosen person must add value to your meeting.

While the speakers have personal styles and ideas to perpetuate, brief them on the issues to address. Make them understand your current position as a company, organization or group. Their address should guided by expectations and sensitive to your unique situation. This is why it is important to find an individual who embodies your journey and situation.




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