Strategies For Promoting Maui Made Products

By Georgia Diaz


The promotional of the various Maui made products is conducted by the Maui Chambers of Commerce. The chambers of commerce is having various ways of doing the promotion. This article looks at the various way of the chambers of commerce is using to promote the Maui made products.

The first one is through business networking. This involves offering the various business opportunities for the manufactures to market their products and companies. For instance there is the monthly business after hours which is a programme aiming at providing such opportunities for networking. The chambers also organize the various luncheon and breakfast meetings which brings together the various players in the manufacturing industries. This also gives the manufactures opportunity to unveil their new products to the potential customers.

This programme is managed by the committee. The committee also organizes various luncheons and breakfast meetings which brings together all the members of the chamber of commerce who are manufactures. This committee also provides for business networking among the various players in the industry. This business networking also helps in the advertisements of the goods.

The other committee is the Made in Maui Trade Council. This is another essential committee which plays an important role in the advertisement of the Maui made products. This committee has developed a logo to be used as identification and a brand for all the products their members manufacture. This then enables people to easily identify them with the market.

The committee also organizes for international trade shows where people are invited all over the world and then the manufactures are given opportunity to show their products during the trade fare. It is also important to note that the committee also runs a website which can be accessed over the world. In the website, the manufactures who are members of the chambers of commerce are given some listings were they can also market their products as well.

Committee on education and business development is also worth mentioning when looking at the approaches to marketing. This committee is responsible for conducting research and educating the members on necessary information which will help them improve on the quality of their produces. The committee also organizes various educational conferences and experts are invited to be the facilitators for the conferences. This intern also acts as a marketing approach.

The other committee is the event and membership committee. This committee keeps a record of all the members which includes the manufactures and the all the other relevant players in the manufacturing industries. There is also the marketing and public relations committee which produces various publications on the products being manufactured.

The other committee is the small business committee which looks into ways of promoting the small businesses for them to thrive. The chambers of comers therefore play an important role in the marketing and the promotion of Maui made products.




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