Read Top Fashion And Lifestyle Blogs

By Joanna Walsh


The way we communicate and interact has been revolutionized by social media. Bloggers have been given a platform to achieve global influence. Personal style bloggers have become a real force over the past decade. The top fashion and lifestyle blogs are turning into successful businesses with some bloggers becoming celebrities who often feature in the media.

Individual fashion bloggers have a wide reach, with many having over a million followers. Consumers follow them to get style advice, inspiration, to learn about trends and get suggestions on products to buy. This is why many brands have taken notice. As bloggers have a large, trusted and loyal audience, brands have realized that it makes sense to collaborate with them and gain access to their networks. There are even social media tools that have been developed to help brands identify influential bloggers.

Bloggers are sought after by even high end brands such as Hugo Boss. They create videos for them, model for them and sometimes even collaborate on designs. A phenomenon of recent fashion shows is all the bloggers sitting in the front rows.

Posts are often full of photos and there is no doubt that clear, sharp, bright, well-lit photographs contribute towards the success of a blog. An arresting photograph will always draw attention. Anyone with access to the web can take photos and write about anything they want and potentially have an audience. This has not been possible in the past and the consequences of this are only starting to be seen.

Most influential bloggers offer more than just good photographs. Many of them write in such a way that their followers can really relate to them. Their content is often informative, well written and inspirational. Reviews of high end products may be given that are refreshingly honest and really thorough.

We have come a long way from those days when our ancestors told stories that were passed down through generations. However, the human desire to share stories with one another has not changed. Lifestyle bloggers are the latest storytellers who tell anecdotes about their daily lives. They share their interests, what they have learned and their triumphs.

Many of them revolve around the home and parenting as they are written by women for women. Cooking, organization, home decor, crafting, pregnancy, healthy eating and many other topics of interest to women are covered. They are often quite personal, giving readers an insight into the lives of the bloggers and their families. Styles vary considerably, with some being more serious and others lighthearted and full of humorous anecdotes.

Bloggers often choose to blog about a topic that interests them. As they begin to develop an audience, so their influence grows. Before long, they may be surprised to find that they are in a position to inspire and influence others. The next thing is that they may be approached by businesses who want to take advantage of this fact. What may have started as a simple blog has the potential to be much more.




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