The Internet Offers Unlimited Opportunities for Being Horrible
Opportunity - the Chinese have over 7250 words for it, if I remember my college Spanish class correctly.
The internet has proven to be a beacon for all types of marketing and promotions - you can get everything from Vi8gra to Vigara to Vaigira with just a few clicks of your mouse, taps from your finger, or even without your intervention because you have a virus in your browser.
It's just something about the spellbinding attraction of the raw potential of an unexplored market - the wide-open vistas of sheer promise, the waiting avalanche of money which draws in people from all walks of life and every corner of the world - as well as those posessed of every variation of moral failing.
Now some entrepreneurial wizards have invented a crafty new way to make a living. Just upload people's mug shots online, SEO the crap out of them, and destroy a person's chances of ever getting a job again.
Then - and this is the brilliant bit - charge them hundreds or thousands of bucks to take the photos offline when they come begging you.
You see, in many U.S. states, the activities of law enforcement are disclosed online for public review and scrutiny. This includes mugshots of citizens who are apprehended, whether it's for murder, or stock market fraud resulting in global economic disaster (hah, I kid), or even because they nabbed the wrong suspect and released him an hour later.
So rather than wasting this valuable resource of public humiliation, with just a few clicks of a mouse and some slick manipulation of search engine ranking cues, you can virtually guarantee that anybody Googling a person's name will be presented with that mugshot plastered front-and-center atop the list of results. Forever. (just ask Rick Santorum....)
So the next time you arrive at a job interview, you'd better have a pretty funny explanation to tell about that unfortunate weekend you got booked by the police because you look a little bit like a mugger when you wear an old grey hoodie...
Bastards like this are why I'm convinced we are doomed.
The internet has proven to be a beacon for all types of marketing and promotions - you can get everything from Vi8gra to Vigara to Vaigira with just a few clicks of your mouse, taps from your finger, or even without your intervention because you have a virus in your browser.
It's just something about the spellbinding attraction of the raw potential of an unexplored market - the wide-open vistas of sheer promise, the waiting avalanche of money which draws in people from all walks of life and every corner of the world - as well as those posessed of every variation of moral failing.
Now some entrepreneurial wizards have invented a crafty new way to make a living. Just upload people's mug shots online, SEO the crap out of them, and destroy a person's chances of ever getting a job again.
Then - and this is the brilliant bit - charge them hundreds or thousands of bucks to take the photos offline when they come begging you.
You see, in many U.S. states, the activities of law enforcement are disclosed online for public review and scrutiny. This includes mugshots of citizens who are apprehended, whether it's for murder, or stock market fraud resulting in global economic disaster (hah, I kid), or even because they nabbed the wrong suspect and released him an hour later.
So rather than wasting this valuable resource of public humiliation, with just a few clicks of a mouse and some slick manipulation of search engine ranking cues, you can virtually guarantee that anybody Googling a person's name will be presented with that mugshot plastered front-and-center atop the list of results. Forever. (just ask Rick Santorum....)
So the next time you arrive at a job interview, you'd better have a pretty funny explanation to tell about that unfortunate weekend you got booked by the police because you look a little bit like a mugger when you wear an old grey hoodie...
Bastards like this are why I'm convinced we are doomed.
About the Author:
Ben Scott is a blogger whose muse is shadenfreude (a German word meaning "laughing at another's misfortune") - you can read more of his work at Why We're Doomed and if you enjoyed this article, you'll probably love this post!
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